The very best digital gifts and subscriptions you can send via email

5 months ago 87
Person working out in front of TV / wine on porch / potted plants / desserts / person designing on tablet

There are two kinds of people in this world: Those who get all their holiday shopping done in November (my sister literally put her tree up the day after Halloween) and those who wait until the very last minute.

If you fall into the latter category, there's a loophole that'll not only hide the fact that you're a procrastinator (which happens to the best of us) but will also guarantee that your giftee gets something they actually want or need.

We're talking about digital gifts and subscriptions. Sure, knowing how to give a good virtual gift — good as in more personal than a Visa gift card — is basically an art form. But with this gift guide, you'll find we've rounded up a gift that'll fit the bill for just about anyone on your list, from family and friends to coworkers to lovers and everyone in between.

The best part? Digital gifts and subscription boxes give you the advantage of reminding your giftee just how awesome you are every month.

Each of the following gifts is delivered online or with a recurring delivery to their door, so you don't have to worry about shipping costs or delivery times.

1. A streaming service membership

Max or HBO Max logo on TV with popcorn bowl and reomote control on the table. HBO Max is an American subscription video on-demand streaming service. Astana, Kazakhstan - July 21, 2023.
Credit: Shutterstock / Hamara

No one is gonna turn down new stuff to watch. If you're gifting to someone who already has the classics like Netflix, Hulu, and Disney+, consider a newer or more niche streaming service:

  • Paramount+ ( Paramount+ Essential starts at $5.99/month): One streaming platform they may not have yet is Paramount+. One of the newer services to the fold, it's the go-to place for nostalgic Nickelodeon shows, reality icons like RuPaul's Drag Race and Love Island US, plus access to live sports. Paramount+ also offers a SHOWTIME subscription (Paramount+ with SHOWTIME) for $11.99 per month.

  • Max (starts at $9.99/month): Max (no longer HBO Max) is home to HBO originals like House of the Dragon and The White Lotus and non-HBO content like Abbott Elementary and Friends. It's also the streaming service that many new movies hit first when they come out.

  • Shudder (starts at $5.99/month): Horror junkies who have already tackled Netflix's hit-or-miss collection will dig Shudder's massive library of (actually good) scary movies only. Aside from a few classics like Hellraiser, a big chunk of the lineup is made up of films that probably weren't in theaters — but that blow mainstream disappointments out of the water. Mashable's Sam Haysom has some suggestions.

2. A Drizly gift card

a collection of liquor and wine bottles laying on a wooden table
Credit: drizly

Paying for someone to have alcohol delivered is always a great gift, but will likely be extra appreciated during an all-around shitty year. With Drizly (now owned by Uber), they can get beer, wine, or liquor delivered within 60 minutes or so. Maybe they'll find that really specific IPA that they like or discover a new favorite wine.

3. A Walmart+ membership

a pair of Walmart grocery bags waiting by a door
Credit: walmart

Walmart's Amazon Prime competitor might be a wiser choice for your friends who make way too many trips to Walmart each week. It's another "free two-day shipping" situation, but Walmart+'s unlimited free delivery is still legit — especially for just $12.95 per month. (Some products are even eligible for same-day delivery.) Other in-person shopping perks include Scan & Go and fuel discounts. The Paramount+ Essential subscription is also included.

4. A Planta Premium subscription

screenshots of the Planta app
Credit: planta

Plant parents could use a babysitter sometimes — whether they're nurturing their first plant ever or taking a stab at a feisty orchid. A paid Planta subscription ($9.99/month) goes past watering reminders: The app recruits their phone's camera to diagnose sick plants and make suggestions based on the amount of light in the room. Planta Premium also offers fertilizing, misting, repotting, and pruning help.

5. A Milk Bar delivery

boxes topped with cakes and cookies
Credit: milk bar

Milk Bar's multi-tiered confetti cakes are definitely prettier than any of us, but that's what makes them such an iconic long-distance birthday gift. Loved ones with an eye for aesthetically pleasing foods would also appreciate a just-because tin of Milk Bar cookies or truffles. Prices range from $20 to $72, depending on location fees. Gluten-free options are available.

6. A YouTube Premium subscription

someone watching videos on their phone
Credit: youtube

Picture this: Falling asleep to ASMR or a binaural beats playlist *without* being jolted out of a trance by an ad. For $13.99/month, YouTube Premium bars ads and continues playback when the YouTube app is closed. YouTube shares membership fees with content creators who otherwise profit from viewers watching ads.

7. An arrangement from UrbanStems

pink and maroon plants in white vases
Credit: urban stems

Flowers as a last-minute or long-distance gift is only cliché if you let it be. Online flower delivery service UrbanStems puts a modern twist on its floral arrangements with thoughtfully chosen color schemes and vases outside the traditional glass. The bouquets blow away anything you could find in the flower section at Whole Foods, and subscription prices start at $55 per delivery. You can choose weekly, bi-weekly, or monthly.

8. A class from MasterClass

natalie portman
Credit: masterclass

If your loved one always talks about mastering a particular skill, there's probably a MasterClass course for it. MasterClass doesn't offer just any online courses — they'll be coached by, well, famous people. Annie Leibovitz teaches photography, Jane Goodall teaches conservation, Gordon Ramsey teaches cooking, and more. With a subscription starting at $10/month, your loved one can choose from more than 100 instructors, with new classes added every month.

9. A Jackbox Party Pack

Jackbox Party Pack games on billboards with sunset in background
Credit: Jackbox

On the rare occasion that they get tired of Mario Kart, anything from Jackbox is going to be a good-ass time. Jackbox's on-screen games are played on a phone app and are perfect for long-distance Zoom hangs. (Only one person has to have a Jackbox account. The others just have to download the app and enter the room code). Each Party Pack comes with four to five super unique games that really make you think — and will confirm the funniest person in the group.

10. A Nuuly subscription

Women modeling rented clothes with curtains in background
Credit: Nuuly

Perfect for the Urban Outfitters, Free People, and Anthropologie stans, Nuuly is an $98/month service that offers rental pieces from sweaters to dresses to jeans (from the aforementioned brands and more). If they end up loving one of their rental items, they can buy it.

(Rent the Runway and StitchFix offer similar deals, but StitchFix has a $20 styling fee and only three days to decide whether to buy the clothes.)

11. A CodeSpark Academy subscription

a tablet on a table
Credit: codespark academy

If you're looking for a kids' gift that's not Frozen or Marvel, consider CodeSpark Academy, which stars cute, memorable monster characters called The Foos. Parents will love it because it's educational: It teaches coding through challenges that require kids to devise their own chain reactions. For kids, though, it's just fun. Gift memberships start at six months for $59.99 ($9.99/month), but 12-month and lifetime subscriptions are available.

12. An e-card

a gift card
Credit: punchbowl
a gift card with a rainbow on it
Credit: punchbowl

Greeting cards may be a "duh" gift, but are heartwarming nevertheless. Punchbowl's selection probably blows that of your local CVS out of the water, plus customization like text and photos or a gift card from partners like Amazon, Disney, and Sephora. Cards can be sent to multiple recipients for free, but removing ads or scheduling a date require a membership.

13. A virtual gym membership

a woman working out to a video in her living room
Credit: classpass

Even the most hardcore fitness obsessives just feel like staying home sometimes. Paying for a virtual gym subscription lets them get a workout in without leaving the house. ClassPass (33 credits starting at $69 per month) has taken things online with over 2,000 live and on-demand workout classes from instructors across the country, with options ranging from yoga to HIIT and everything in between.

14. An online gaming subscription

two people playing video games on a couch
Credit: microsoft

No one expects you to score them a PS5 or an Xbox Series X. A free year of online play is still a great gift for anyone with any console, though. PlayStation Plus is $159.99 annually, and you can get Xbox Game Pass Core, previously Xbox Live Gold, for $9.99 per month. For Switch players, a $20 yearly Nintendo Online subscription will let them play Mario Kart, Fortnite, and more with friends across the globe.

15. An Instacart+ subscription

 Instacart logo on iPhone display
Credit: Shutterstock / Burdun Iliya

Getting groceries can be the absolute worst thing when you're already tired or stressed out. Instead of dealing with long lines, missing items, or people breathing too closely as you reach for the last roll of paper towels, why not gift your loved ones an Instacart+ subscription?

This subscription allows them to skip the grocery run and have their groceries delivered right to their doorstep. Plus, they can even set the best delivery time for them (so they can order groceries just before leaving work and arrive home to a fully stocked fridge). Members can also enjoy a premium subscription to Peacock with their Instacart+ subscription ($59.99/yr value), among other perks like free delivery on orders over $35 and 5% credit back on select purchases.

16. An Adobe subscription

someone drawing on a tablet
Credit: adobe

One doesn't have to be a graphic designer to get a ton of use out of Photoshop — it's a must-have software for anyone with a creative side. Folks in marketing can make ads and cool emails, aspiring photographers can learn layering and blending, or anyone who draws in their free time could bump things up to animation. Prices start at $9.99 for photography basics like Lightroom, $22.99 per month for Illustrator, and more plans for Dreamweaver, interior design, and more.

17. Rosetta Stone (lifetime access)

screenshots of the rosetta stone app
Credit: rosetta stone

Learning a new language in adulthood isn't off the table just because you can't remember a thing from high school Spanish. Rosetta Stone is one of the OG language-learning services, known for its deep dive into accent pronunciation, culture, and not pressuring you like the Duolingo owl. 10-minute lessons from Spanish and French to Russian and Vietnamese can be accessed on a desktop or via the totally redesigned app. Bonus: You can get 50% off a lifetime access subscription ($199) until Dec. 25.

18. A wine delivery subscription

wine delivery sitting on someone's doorstep
Credit: winc

If 2020 and 2021 taught us anything, it's the importance of having wine on hand for emergency at-home happy hours. A Winc Wine subscription lets your wine-loving friend skip inconvenient trips to the liquor store and welcome a box of wine (starting at three bottles) monthly right to their door instead. All choices are customized by Winc's team after a rigorous taste quiz, and if they don't like a bottle, Winc uses the info to make a better suggestion the next month.

19. A Scrivener subscription

screenshots of the scrivener app
Credit: literature and latte/mashable photo composite

Know someone who thinks in long form? They need Scrivener. It's like a hybrid of Microsoft Word and a notes app like Evernote, aimed specifically at writers organizing large projects like novels, screenplays, or research papers. Different templates and tools for honing in on chunks of writing make it easy to organize thoughts.

20. A mealkit service subscription

fresh produce and raw salmon sit beside recipe instructions
Credit: blue apron

Trying new recipes is fun. Planning one of those recipes when you're dead tired after work is not fun. Meal boxes from services like Dinnerly and Blue Apron allow you to customize meals online and receive pre-portioned ingredients for those meals right to your door. Meals can be tweaked depending on dietary restrictions (like gluten-free or vegan) and how many people are eating.

Although subscription prices vary on portion sizes, they're way better than what grocery stores charge nowadays. Other meal kit options include HelloFresh (now offering a free breakfast item forever with an active meal kit subscription), Purple Carrot (plant-based meals), and Splendid Spoon.

21. A Tidal subscription

screenshot of the tidal app
Credit: tidal

People love to say they don't want to pay for Tidal on top of Spotify or Apple Music — and then they complain that they really wish they could listen to Prince's posthumous album. While Tidal used to be big for exclusive albums from Beyoncé and Jay-Z, it's now the go-to for audiophiles thanks to its glorious hi-fi streaming. A subscription starts at $10.99 monthly and bumps up to $19.99 monthly for Hi-Fi Plus.

22. Escape the Crate subscription box

a box and clues from escape the crate
Credit: escape the crate

The idea of using clues to escape a fake locked room within a time limit is fun. The knowledge that there are multiple horror movies based on getting stuck in one? Not so much. Best of Cratejoy winner Escape the Crate brings the problem-solving adrenaline of an escape room to their home and is a 2019 winner of a Best of Cratejoy award. Boxes start at $26.50 per box.

23. A Birchbox subscription

a collection of beauty products against a pale pink background
Credit: birchbox

If their relationship to makeup is like Ron Swanson's to tools, opt for Birchbox. If they're interested in beauty but have never been inside a Sephora, go for Birchbox too. Boxes start as low as $17 per month, but if they'd prefer to pick out their own stuff, a Birchbox gift card still gives them access to way more makeup than they'd find in a store. Plus, Birchbox frequently offers discounts on premium brands that Ulta and Sephora rarely discount.

24. A Quip membership

a quip toothbrush and toothpaste
Credit: quip

Everyone should be replacing their toothbrush every three months, but it's easy to forget to buy a new one that often. Electric toothbrush subscription services do it for you; plus, swapping brush heads is better for the environment than throwing a whole disposable toothbrush away. Quip's chic design combines the shape and control of a manual toothbrush with the vibrating power of an electric one. A membership is $20 per year ($1.67/month).

25. FabFitFun

a collection of fitness gear and health products
Credit: fabfitfun

FabFitFun is like having a birthday four times a year. Once every three months, eight to 10 full-sized products arrive at your door, and it's really nice stuff. The variety is impressive: Boxes could contain anything from hair and makeup products to exercise gear to blankets and other cozy items. A gift card can be applied to a subscription itself ($219.99 annually), member-exclusive sales, or single purchases directly from the website.

26. A Headspace subscription

screenshots of the headspace app
Credit: headspace

Meditation apps have become an increasingly popular way to de-stress, sleep better, and get a better grasp on mindfulness in general. Headspace has hundreds of guided meditations anchored toward everything from stress and anxiety to productivity and exercise, providing an excuse for much-needed breaks throughout the day to get back into the right headspace. Gift a three-month subscription for $38.99 or $69.99 for one year.

27. A Craftsy membership

a woman working at a sewing machine
Credit: pexels

Think of Craftsy (formerly Bluprint, but now back to the original name after the mysterious closing of Bluprint in May 2020) as MasterClass for people who could spend three hours in Hobby Lobby. This artsy service offers over 1,500 video classes teaching everything from embroidery to macaroon baking to floral arrangements led by industry professionals. (Fabric supply kits are no longer available for purchase.) Gift a membership for $113 for the whole year.

28. Subscription boxes for kids

kids playing with toys
Credit: kiwico

Keeping kids busy on Saturday can be a task, let alone busy for multiple months at home. Kid-friendly subscription boxes pick up where TV leaves off, offering hours worth of hands-on activities to do alone or with parents each month. Our favorites include learning about other countries with Little Passports or making math and science fun with KiwiCo.

29. A Grove Collaborative VIP membership

a woman unpacking a box of cleaning supplies
Credit: grove collaborative

The quest for effective, natural household products shouldn't require a trip to some expensive specialty shop. The Grove Collaborative has one of the best online selections of eco-friendly cleaning, baby, pet, and bath brands like Mrs. Meyers and hello. You don't have to subscribe to shop here, but the $19.99 per year VIP membership gets free scheduled shipments every month versus a usual flat rate of $4.99 for shipping.

(Personal anecdote: I live in NYC and, surprise, had roaches in my first two apartments. I got Aunt Fanny's Roach Remedy from the Grove Collaborative and it worked 100 times better than any mainstream brand I've ever used.)

30. An Amazon Audible subscription

a collection of audiobook covers
Credit: amazon

A subscription to Amazon Audible expands their entertainment options far past music, whether they have a boring commute or need background noise while working from home. Paying $15 for one month, $45 for three months, and so on will get your gift recipient an audiobook per month (two for the first month), plus the Audible Plus catalog, which gives them access to hundreds of titles. Some books are read by well-known talent like Michelle Obama and Jonathan Van Ness. (And others by professional audiobook narrators who have their own fandoms, such as Julia Whelan.)

31. A Book of the Month subscription

a stack of books
Credit: book of the month

Being in a book club with strangers across the country is a bookworm's dream. That's essentially what Book of the Month is: The company's judges (which include up-and-coming authors themselves) feature five must-reads each month. Then, the subscriber chooses which one(s) they want based on synopses and reviews from other readers. Give a gift subscription starting at $59.99 for three months.

32. An Omaha Steaks gift card

Medium well steak with vegetables on plate
Credit: Omaha Steaks

Shopping for premium cuts of meat or decent seafood can get as expensive as going out to eat. Omaha Steaks offers choice cuts, burgers, really nice filet mignon, sides, and more in larger portions and at better prices than many brick-and-mortar stores, all delivered to your door in vacuum-sealed packaging. Meal boxes, family portions, and sides like au gratin are also available, and everything comes with easy-to-follow instructions (even for people who are definitely not meat connoisseurs).

33. An Atlas Coffee Club subscription

a world map
Credit: atlas coffee club

Anyone who thinks that their Starbucks go-to is the pinnacle of coffee is about to be blown away by the menu at Atlas Coffee Club. Each month, Atlas spotlights a few sustainably-farmed coffee beans from a specific country as "Coffee of the Month" options, which are available in monthly subscriptions from 15 to 60 cups. Imagine spending less than $15 to have two cups of coffee per day for an entire month.

34. A gift card to The Sill

potted plants
Credit: the sill

Indoor plants are an easy solution for loneliness not only because they can take a space from drab to homey, but also because it just feels good to take care of something. If you're not sure of their skill level (or of the collection they already have), a gift card to The Sill lets them pick out some new greenery on their own.

35. A Task Rabbit gift card

man building ikea furniture
Credit: thumbtack

Do your grandparents need someone to mow their lawn? Does your friend need help moving? Task Rabbit connects you with local professionals offering freelance help for everyday tasks, from fixing WiFi to helping you declutter to moving your entire living room set to a new apartment to cleaning up after a party or removing a Christmas tree. Prices usually start at around $50 per hour depending on the service, and professionals are available to chat and answer questions before you decide who to hire.

36. An Uber or Lyft gift card

a gift card to uber
Credit: uber

The gift of not having to walk in the rain or take public transportation with heavy groceries is a godsend. Pay for some rides with an Uber or Lyft gift card. (The Uber one can also be used on Uber Eats.)

37. A subscription box from Bath Bevy

Box of themed bath items on bed with cup of coffee in corner
Credit: Bath Bevy

After a long day of work, why not treat your loved one to a relaxing bath? Opt for a monthly Bath Bevy subscription and choose from carefully curated and handcrafted bath and body products. There are bath bombs, bubble bath, bath salts, and more. Each box has five to seven items in beautiful packaging for that perfect unboxing experience. The subscription is $39.56/month if you get it for a year.

38. A Spotify Premium subscription

spotify logo
Credit: Spotify

If your loved one, like many of us, needs music to live, a Spotify subscription is a great gift. For only $10.99/month, you can play not only music but also podcasts and audiobooks. With a Spotify Premium subscription, you can download music to play offline, play any songs, get unlimited skips, and there are no ads. You can create and share specific playlists with each other.

39. Annual DOGTV subscription

cocker spaniel
Credit: Pixabay

Not only will a DOGTV streaming service subscription improve your loved one’s life, but also the life of their dog. DOGTV has programs proven by scientific studies to entertain, alleviate stress, and stimulate a dog’s brain throughout the day. Try it free for one week and then pay $6.25 per month (billed annually) or $9.99 per month (billed monthly). Watch anytime, anywhere, and in return, receive cute pics of their puppies watching TV.

40. A Mouth subscription

Bowls of snags, mug of tea, computer keyboard, and notebooks on green table
Credit: Mouth

Plan a monthly happy hour for them from after with a subscription from Mouth. Monthly gift boxes are curated by small-batch creators and can include anything as general as charcuterie or wintery treats or more specified boxes for the dedicated snacker, like a million different flavors of pickles or hot sauce.

41. August period product box

tampons, pads, and panty liners in packages
Credit: August

If your loved one menstruates, cross one worry off their list with a monthly subscription from August. Generally, the subscription is $16/month with a basic box of 24 tampons, 16 pads, and eight liners, but prices vary on how many pads, tampons, and liners are in the box. And, what’s super cool about August is that they’re carbon neutral, their pads and tampons are biodegradable, and even the applicators are recyclable when washed. If you live in one of the 30 states with a tampon tax (ugh), August covers it.

42. A Silk + Sonder subscription

silk + sonder journal
Credit: Silk + Sonder

What started as a basic wellness planner subscription (in 2017) quickly evolved into a thriving community. You can purchase a one-time e-gift card, a monthly e-gift card, a recurring membership, or specific items from the platform's shop. There's even a Sonder Kids edition for the little ones in your life.

43. Steamy Lit subscription

steamy lit box steam box
Credit: Steamy Lit

If your giftee is obsessed with Hallmark movies or loves to curl up with a steamy romance novel, Steamy Lit is the book subscription box for them. The company showcases women and non-binary authors, and their subscription options include monthly ($65), quarterly ($55), or yearly packages ($499.99), each with different perks and benefits. And unlike other book subscription boxes, this one takes self-care to the next level by offering customers the option to choose a "vibes included" subscription, which includes a book, an adult item, and a few specialty items as well.

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