UPDATE: Dec. 15, 2023, 11:30 a.m. EST This story has been updated with the latest 4K TV deals in the last weeks before the holidays.
Upgrading to a 4K TV — even a QLED or OLED — no longer has to be an intimidating financial setback. High-quality TVs featuring punchy colors, decipherable shadows, and smooth transitions have become increasingly affordable for regular consumers, made even more budget-friendly by frequent sales from retailers like Best Buy, Samsung, Walmart, and Amazon.
TV deals are categorized by brand, then listed in order of size (smallest to largest) and price (lowest to highest).
Samsung TV deals
Why we love it
Of the handful of 85-inch Samsung TVs still on sale from Black Friday, we think the deal on the extra large Q80C for under $2,000 is the best bang for your buck.
The Q80C is Samsung's most advanced QLED (before meeting the Neo QLED side of the family), packing 96 precisely-lit local dimming zones for the meticulous brightness necessary for watching sports in the daylight. Also present are advanced gaming features like a 120Hz refresh rate and VRR support.
More Samsung TVs on sale
Samsung 75-inch TU690T 4K TV — $279.99
$379.99(save $100)Samsung 50-inch QN90C QLED TV — $1,199.99
$1,599.99(save $400)Samsung 55-inch QN85C QLED TV — $999.99
$1,499.99(save $500)Samsung 55-inch QN90C QLED TV — $1,397.99
$1,997.99(save $600)Samsung 55-inch S90C OLED TV — $1,499.99
$1,899.99(save $400)Samsung 55-inch S95C OLED TV — $1,899.99
$2,499.99(save $600)Samsung 65-inch Q60C QLED TV — $749.99
$999.99(save $250)Samsung 65-inch S90C OLED TV — $1,599.99
$2,599.99(save $1,000)Samsung 65-inch QN85C QLED TV — $1,299.99
$1,999.99(save $700)Samsung 65-inch QN90C QLED TV — $1,599.99
$2,799.99(save $1,200)Samsung 65-inch The Terrace Full Sun Outdoor QLED TV — $7,499.99
$9,999.99(save $2,500)Samsung 75-inch TU690T 4K TV — $499.99
$749.99(save $250)Samsung 75-inch QN85C QLED TV — $1,799.99
$2,699.99(save $900)Samsung 75-inch QN85C QLED TV — $2,299.99
$3,799.99(save $1,500)Samsung 75-inch QN90C QLED TV — $1,999.99
$2,997.99(save $998)Samsung 77-inch S89C OLED TV — $1,999.99
$3,599.99(save $1,600)Samsung 77-inch S90C OLED TV — $2,499.99
$3,599.99(save $1,100)Samsung 83-inch S90C OLED TV — $3,499.99
$5,399.99(save $1,900)Samsung 85-inch CU700 4K TV — $899.99
$1,299.99(save $400)Samsung 85-inch Q60C QLED TV — $1,499.99
$2,299.99(save $800)Samsung 85-inch Q70C QLED TV — $1,799.99
$2,799.99(save $1,000)Samsung 85-inch Q80C QLED TV — $1,999.99
$3,299.99(save $1,300)Samsung 85-inch QN90C QLED TV — $2,599.99
$4,799.99(save $2,200)
LG TV deals
Why we love it
LG's line of OLED TVs go through a glow up every year, and the B3 model is the most affordable 2023 model, even at full price. With Best Buy's 38% discount bringing the 77-inch model below $2,000, this big screen is basically begging to be in your living room.
The B3's lower price point can mostly be attributed to its less-advanced a7 processor compared to the C3 and G3's Alpha a9. However, the B3 runs laps around the cheapest-of-the-cheap 4K TVs with Dolby Vision and next-gen gaming features like a 120 Hz refresh rate, both of which help to push those 8.3 million self-lit pixels to their fullest potential.
More LG TVs on sale
LG 42-inch C3 Series OLED TV — $899.99
$1,149.99(save $250)LG 42-inch Flex bendable OLED TV — $1,999.99
$2,499.99(save $500)LG 43-inch 75 Series QNED TV — $399.99
$499.99(save $100)LG 48-inch A2 OLED TV — $599.99
$1,299.99(save $700)LG 65-inch B3 Series OLED TV — $1,299.99
$1,999.99(save $700)LG 65-inch 99 Series Mini-LED 8K TV — $1,499.99
$2,499.99(save $1,000)LG 65-inch C3 Series OLED TV — $1,599.99
$2,099.99(save $500)LG 75-inch UQ70 4K TV — $549.99
$749.99(save $200)LG 77-inch C3 Series OLED TV — $2,499.99
$3,499.99(save $1,000)LG 77-inch G3 Series OLED TV — $3,599.99
$4,299.99(save $700)LG 86-inch UR7800 4K TV — $899.99
$1,249.99(save $350)LG 86-inch UQ70 4K TV — $998
$1,198(save $200)LG 86-inch 80 Series QNED TV — $1,699.99
$2,299.99(save $600)
Sony TV deals
Why we love it
A cheap OLED to Sony and a cheap OLED to the rest of us mean two very different things, but this early Black Friday deal makes Sony's lowest-tier OLED from the 2023 TV lineup look far more approachable. The A80L is bright and starkly contrasted compared to even the nicest regular LED TVs. Even as the baseline OLED, the A80L is still armed with the same Cognitivie Processor XR that the pricier 2023 Sony OLEDs are, as well as HDM1 2.1 and a 120 Hz refresh rate.
More Sony TVs on sale
Sony 65-inch X93L Mini LED TV — $1,499.99
$1,999.99(save $500)Sony 65-inch X80L OLED TV — $1,799.99
$2,299.99(save $500)Sony 65-inch X85K 4K TV — $799.99
$999.99(save $200)Sony 75-inch X85K 4K TV — $899.99
$1,199.99(save $300)Sony 75-inch X90L 4K TV — $1,499.99
$1,999.99(save $500)Sony 65-inch A80L OLED TV — $1,799.99
$2,299.99(save $500)Sony 77-inch A80L OLED TV — $2,699.99
$3,299.99(save $700)Sony 83-inch X80L OLED TV — $3,999.99
$5,299.99(save $1,300)Sony 85-inch X90L 4K TV — $1,999.99
$2,799.99(save $800)
More TV deals from Amazon, TCL, Hisense, and more
Why we love it
TCL's Q5 series came out in late summer 2023 and knocked the Q6 Series out of its spot as the brand's most affordable QLED. And with Best Buy's discount pushing this model under $300, it's easily the cheapest 55-inch QLED on our list.
A quick scroll up to our mid-size QLED picks from Samsung, Sony, and LG make the rarity of a 55-inch QLED TV under $350 palpable. The Q5 has most of the same specs as the Q6 including HDR PRO+ with Dolby Vision, Motion Rate 240 motion smoothing technology (a win for gamers on a budget), three HDMI ports, and built-in Google Assistant.
More TCL TVs, Vizio TVs, Fire TVs, and other TVs on sale
TCL 43-inch S4 4K TV — $199.99
$249.99(save $50)Insignia 43-inch F30 4K Fire TV — $209.99
$269.99(save $60)Amazon 43-inch 4-Series 4K Fire TV — $259.99
$369.99(save $110)Amazon 43-inch Omni 4K Fire TV — $249.99
$399.99(save $150)Pioneer 50-inch 4K TV — $199.99
$299.99(save $100)Vizio 50-inch V Series 4K TV — $248
$319(save $71)TCL 50-inch Q5 QLED TV — $249.99
$399.99(save $150)Insignia 55-inch F30 4K Fire TV — $239.99
$349.99(save $110)TCL 55-inch Q7 QLED TV — $499.99
$599.99(save $100)Insignia 65-inch F30 4K Fire TV — $329.99
$499.99(save $170)TCL 65-inch Q5 QLED TV — $399.99
$599.99(save $200)Amazon 65-inch Omni 4K Fire TV — $469.99
$759.99(save $290)Toshiba 75-inch C350 4K Fire TV — $569.99
$799.99(save $230)TCL 75-inch Q6 QLED TV — $649.99
$799.99(save $150)Amazon 75-inch Omni QLED Fire TV — $729.99
$1,099.99(save $370)TCL 85-inch S4 4K TV — $799.99
$999.99(save $200)TCL 85-inch Q6 QLED TV — $899.99
$1,299.99(save $400)TCL 85-inch QM8 Mini-LED TV — $1,799.99
$2,399.99(save $600)TCL 98-inch S5 4K TV — $2,499.99
$4,999.99(save $2,500)
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